Unless you’ve been living in some type of secluded cave, you know how Disney sells its movies: on its own terms and out of a “vault.” (I also like to think that these films, original tape and all, are sitting somewhere in a literal giant vault that does not have a mouse head for a door.) Where only certain films are available at any given time. It’s a concept that limits how many DVDs you can accumulate at once (that is unless you look to outside vendors like Amazon or eBay), while hypothetically ensuring Disney will sell more films during each of their efforts.
It’s a method I think is a bunch of crap.
- You can pretty much get these movies anyway, so long as you’re willing to pay.
- The vault was started in 1944 – which makes it more than 60 years old. Time for a change, guys.
- It gives certain movies an inflated sense of importance; who decides what’s important enough to be vault-worthy and what isn’t? Don’t the non-picks feel bad? And in an age where trophies are given for everything, that seems like bad form.
- It’s inconvenient.
- As best put by a writer from E!, it feels like they’re “holding our childhoods hostage.” No one wants that.
- Their marketing campaigns aren’t large enough for us to know what’s out of the vault and when. Some of us don’t have cable, Disney, and I have yet to see a, “This is out of the vault” ad online.
According to Disney themselves, there’s actually a legit reasoning behind the vault. By releasing each film every seven years (seven entire years!) it allows for a new generation of kids to see each movie. Which leaves us oldies to view our versions via VHS. So they can rotate in the new ones every release date. Assuming the worst: that no one would keep buying these classics.
Like we could ever forget about Aladdin. Or the Lion King. Or Alice in (freaking amazing) Wonderland. Just FYI Disney, that will never happen.
The coveted films, in the order they were released:
- Snow White and the Seven Dwarfs
- Alice in Wonderland
- Peter Pan
- Land and the Tramp
- Sleeping Beauty
- 101 Dalmatians
- The Jungle Book
- The Little Mermaid
- Beauty and the Beast
- The Lion King
I’ll take the variety pack … just as soon as Disney is ready to make that a thing.